Tracking Systems de Mexico: StreetGuard by Ogilvy Mexico
- Location:
Mexico has the highest level of violence against women in the world. Every 24 hours, 81 crimes are committed against women, and only six in every 100 crimes are reported to authorities.
Tracking Systems de Mexico realized that using existing technology in cars could make the necessary noise to help prevent crimes on the street. 'StreetGuard' works with sensors installed in car doors that are connected as a network. When the sensor is activated with a StreetGuard button, it generates a radio frequency wave that triggers the alarms of cars within 25 meters. The device does not affect the car’s computer or safety, because it is an independent system.
A video explains how it can keep women safer.
Credits
Client: Tracking Systems de México
Product: Streetguard
Title: “Streetguard”
Agency: Ogilvy México
CEO/CCO: Cesar Agost Carreño
Creative VPs: Jéssica Apellániz / Chany D’Amelio
Creative Director: David Espadas
Copywriters: Jorge García Valencia / Gabriel Ouriques
Dirección de Arte: Mario Carbajal / Néstor Franco / Carlos Bardales
Account Director: Tim MacLehose
Agency Producers: Omar Olivary / Renata Floresmayer
Production House: Story: México
Director: Mónica G. Carter
Producer: Verónica Alvarado
Post-production: Lourdes Valencia
Clients: Ricardo Bustamante Medina / Erick Bustamante Vázquez
Developer Company: Vr3
Staff Vr3: Patrick Moss / Oscar Chávez / Sofía Galán / Rodrigo Hijar
