Client: Amazon
Date: Aug 2017
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Raksha Bandhan is a festival that tugs at heartstrings and brings up memories of all the time spent playing, sharing, fighting and plotting long adventures with your beloved siblings. Distance, time and age cannot change this deep connect. While most of the conversation around Raksha Bandhan has always been about the ‘gift’, Amazon.in continues with its messaging of ‘#DeliverTheLove’ to inspire brothers and sisters to meet and celebrate this day together.

Credits

CREDITS Brand: Amazon India Agency: Ogilvy Bangalore

Creative: Azazul Haque, Mahesh Gharat, Nilesh Kulkarni

Planning: Sreenesh Bhat, Shreyaa Ranjan Account Management: Kiran Ramamurthy, Megha Jadhav, Abhijna E Rao

Client: Integrated Marketing Communications Team – Sumit Kapoor, Divya Chadda Production House: Good Morning Films

Director: Afshan