Santa Helena: advert-top-1 by Nasta WPP
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The CAP (Paraguayan Association of Advertisers) published a list of the most memorable and beloved brands of 2015. Santa Helena won the ‘wines’ category award, therefore, being a brand that is stuck in the mind set of consumers we searched for a way to communicate such a win.
Finally, we came up with the idea of creating a TV spot showing the product without the logo, creating interaction with the viewers, who would recognise the brand by the bottle.
Credits
Creative Director: Sergio Sevega
Art Director: Sam Griffith
Copywriter: Mario Hannich
Additional Credits: 3D: Victor Cagnette
Post Production: Juan Jose Marazzi
General Coordination: An Sanchez
Account Executive: Belen Alfonso
Additional Credits: Leandro Sanabria
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