Winston Fletcher Fiction Prize: advert-body-2 by MullenLowe London

Now in its third year, the The Winston Fletcher Fiction Prize was created by a group of individuals from the advertising community in memory of one of advertising’s greats, the late Winston Fletcher (1937 – 2012), who was also a prolific book writer. It seeks to encourage and recognise great writing amongst the advertising and related marketing community. Some of the greatest writers in history such as F. Scott Fitzgerald and Joseph Heller started their careers in advertising, writing work for household brands before writing some of the world’s literary classics and the Prize seeks to unearth the next. The winner receives a cash prize of £2000 awarded by a jury chaired by Tim Waterstone.

To encourage the industry to enter the competition, MullenLowe London have created a bespoke mailer – blank books featuring individually designed beautiful dust jackets, each displaying the same copy ‘TITLE GOES HERE’ and the recipient’s name, and featuring a stunningly considered design related to the piece of work they were most synonymous with.

John Mescall, the man behind the phenomenally successful ‘Dumb Ways to Die’ sees the charming charters from his animated film turned into an illustrated book title. Jeff Goodby of Goodby Silverstein, the genius that wrote ‘GOT MILK’, is receiving a book featuring a milk bottle. Richard Russell’s cover features a beautifully crafted engine covered in butterflies, in homage to his Cannes Grand Prix winning Honda Grrr spot. Lee Clow’s book features a sledgehammer in reference to his famous Apple 1984 commercial. Vicki Maguire’s book cover is illustrated mended heart, a nod to the lives she helped save in her famous spot for British Heart Foundation.

As well as sending books to these industry greats, writers that have seen their work highly awarded at the major awards shows over the last three years should also keep an eye out for their bespoke book.

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