sloggi: advert-body-1 by MullenLowe London
- Location:
Sloggi has launched a global campaign introducing the Zero Feel range - seamless bodywear with no wires or fastenings, made from 360 stretch fabric for an ‘unfeelable feeling’ that seeks to revolutionise the bra category and bring true comfort to women across the globe. From those consumer truths came the thought ‘Unfasten Yourself’, as much an expression of the physical benefit of Sloggi Zero Feel, as it is the emotional benefit of being unconstrained all day, every day.
The campaign has been created by MullenLowe Group and consists of TV, print, social and media partnerships, as well as in-store activation.
Credits
Nicola Tacchi – Global Head of Brand & Marketing
Tom Jacobs – Global Head of Marketing Strategy
Olesya Di – Global Head of Marketing Communications
ACCOUNT TEAM
Managing Partner: Ed Lee
Account Director: Lee Allen, Laura Mahony, Suzanne Rundle
Account Executive: Roxanna Parry, Joseph West
STRATEGY
Strategy Director: Sandy Doran
Retail Strategist: Natalie Chester
Social Strategist: Kayley Almond
CREATIVE
CCO: Jose Miguel Sokoloff
ECD: Mark Elwood
Creative Director: Katrina Encanto & Edgar Galang, Emma Perkins
Creatives: Charlotte Robins, Nina Griffiths, Loren Cook, Bronwyn Sweeney
Design Directo: Ryan Self
Studio Manager: Dom Scriven
Head of Activation Design: Silvia Sella
Head of digital Design: Rachel Wells
Retoucher: Pete Stedman
Designer: Augusta Linqusist, Rob Carew, Jeff Workman, Bethia Connolly, Ben Gilpin,
Elizabeth Bolzon
PRODUCTION
Senior TV producer: Nicholas Kurs
Senior creative producer: Lisa Tuck, Marie Gilot
Producer: Rose Reynolds
Production company: Blur Films
Director: Martin Jalfen
International Executive Producer: Pablo Herraiz
Photographer – Aleksandra Kingo c/o Angela Woods
Photographer – Jesus Alonso c/o AProductions
Unfasten Yourself Handwriting – Alison Carmichael c/o Jelly London
