Calor: Clever Choice by MullenLowe London

Client: Calor
Date: Sep 2017
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Calor Gas, supplier of liquefied petroleum gas (LPG), has launched its ‘Clever Choice’ campaign, which showcases its unique autumn/winter offerings.

The ads juxtapose clever and not-so clever choices to showcase the fact that Calor gas tanks live underground, and come with auto top-up technology.

The campaign launches with two versions of the TV execution, ‘Horny Bull’. In the films, shot by Spendser from MadCow, Calor humourously dramatises the advert’s protagonist making a not-so clever choice (using a metal detector in a field with an angry bull), and a clever choice (choosing to heat his off-grid home with Calor’s auto top-up technology in one version and discreet underground tank in the other).

The campaign will run as across social, press, radio and digital display. The targeted gifs that will run across Instagram and Facebook have been inspired by popular viral ‘fails’.


Client Name: Calor

Campaign Name: Clever Choice

Agency: MullenLowe London

Chief Creative Officer: JMS

Creative Team: Ben Evans, Adam Sears

Planner: Will Allen-Mersh

Account Team: Sophie Arnett, Megan Kelly

Agency Producers: Vanessa Hunt, Rose Reynolds, Bel January, Lisa Tuck

Media Agency: Blue 449

Designer: Ryan Self

TVC “Horny Bull”

Production Company: Madcow

Director: Spendser

DOP: Richard Mott

Executive Producer: Jonas Blanchard

Editing House: Madcow films

Editor: Lee Mitchell

Post Production: Grade Time Based Arts, Post- Yeti

Recording Studio: 750 mph


Agency Producer: Bel January, Lisa Tuck

Account Team: Sophie Arnett, Megan Kelly

Creative Team: Ben Evans, Adam Sears

Designer: Ryan Self

Retoucher: Pete Stedman


Production Company: Fly

DOP: Dan Gahnstrom

Executive Producer: Jon Rose

Editing House: Yeti

Editor: Anthony Lee

Post Production: Grade- time based arts. Online- Yeti


Agency Producer: David underwood

Account Team: Sophie Arnett, Megan Kelly

Creative Team: Ben Evans, Adam Sears

Designer: Ben Gilpin

Developer: James Fraser

QA: Ben May

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