Calor: Clever Choice by MullenLowe London
- Location:
Calor Gas, supplier of liquefied petroleum gas (LPG), has launched its ‘Clever Choice’ campaign, which showcases its unique autumn/winter offerings.
The ads juxtapose clever and not-so clever choices to showcase the fact that Calor gas tanks live underground, and come with auto top-up technology.
The campaign launches with two versions of the TV execution, ‘Horny Bull’. In the films, shot by Spendser from MadCow, Calor humourously dramatises the advert’s protagonist making a not-so clever choice (using a metal detector in a field with an angry bull), and a clever choice (choosing to heat his off-grid home with Calor’s auto top-up technology in one version and discreet underground tank in the other).
The campaign will run as across social, press, radio and digital display. The targeted gifs that will run across Instagram and Facebook have been inspired by popular viral ‘fails’.
Credits
Client Name: Calor
Campaign Name: Clever Choice
Agency: MullenLowe London
Chief Creative Officer: JMS
Creative Team: Ben Evans, Adam Sears
Planner: Will Allen-Mersh
Account Team: Sophie Arnett, Megan Kelly
Agency Producers: Vanessa Hunt, Rose Reynolds, Bel January, Lisa Tuck
Media Agency: Blue 449
Designer: Ryan Self
TVC “Horny Bull”
Production Company: Madcow
Director: Spendser
DOP: Richard Mott
Executive Producer: Jonas Blanchard
Editing House: Madcow films
Editor: Lee Mitchell
Post Production: Grade Time Based Arts, Post- Yeti
Recording Studio: 750 mph
Agency Producer: Bel January, Lisa Tuck
Account Team: Sophie Arnett, Megan Kelly
Creative Team: Ben Evans, Adam Sears
Designer: Ryan Self
Retoucher: Pete Stedman
Social
Production Company: Fly
DOP: Dan Gahnstrom
Executive Producer: Jon Rose
Editing House: Yeti
Editor: Anthony Lee
Post Production: Grade- time based arts. Online- Yeti
Online
Agency Producer: David underwood
Account Team: Sophie Arnett, Megan Kelly
Creative Team: Ben Evans, Adam Sears
Designer: Ben Gilpin
Developer: James Fraser
QA: Ben May
