Previously Owned by a Gay Man: advert-top-1 by MUH-TAY-ZIK | HOF-FER

San Francisco-based creative agency MUH-TAY-ZIK | HOF-FER partnered with PreviouslyOwnedByAGayMan.com to create a promo video that is just as outrageously flamboyant as the company's name.

Following a request for a simple FAQ page, the agency decided to address frequently asked questions and describe the buying and selling process “in a much more fabulous way.” According to writer Martine Glickfeld, “we knew a musical was the way to go.”

The team collaborated with Brooklyn-based arranger, performer, and music director Nathan Koci to compose the song, as well as Grammy Award winner John Kilgore and acclaimed Broadway and Off-Broadway sound designer Daniel Fluger to record the final song.