The Electoral Commission: Got 5? by MSQ Partners
- Location:
MSQ Partners has launched a new integrated campaign for The Electoral Commission to encourage voter registration for the upcoming 2018 local elections in May.
MSQ Partners were tasked to create a campaign that targets those who have not yet registered, or who need to re-register because they have recently moved house. The activity focuses on conveying how quick and easy it is to unlock your vote. The campaign’s tag line ‘Got 5?’ positions registration as a simple task that slots into the everyday occasions when people have five minutes to spare - like waiting for the bus, or a bath to run, or for nail varnish to dry.
The creative was brought to life with photographs shot by Nick Meek that capture mundane but relatable scenarios where you may have five minutes to spare. The campaign will run across outdoor, VoD, radio, digital display and social media (Facebook, Instagram and Snapchat). The Got 5? campaign was created by MSQ Partners’ agencies The Gate London who provided the creative and media planning and Stack who handled the strategy. Media buying was handled by Carat.
Credits
Beri Cheetham, Executive Creative Director, The Gate London,
Hugo Bone, Creative Director, The Gate London,
Ollie Mills, Art Director, The Gate London,
Claire Phillips, Copywriter,
Nick Meek, Photographer,
Susie Innes, Producer,
Nicola Nimmo, Client Services Director, Stack,
Charlie Venables, Account Director, Stack,
James Champ, Planner, Stack,
Kelly Church, Media Planner, The Gate London,
Ollie Mills, Designer, The Gate London,
