TechBenefits: advert-top-1 by Mr B & Friends

Brand and digital agency Mr B & Friends has developed a refreshed identity and responsive ecommerce site for employee benefits provider TechBenefits, offering the latest tech through salary sacrifice.

Mr B & Friends explored territories for the brand, working collaboratively with the TechBenefits team, before developing the brand idea and proposition of ‘sacrifice nothing.’ The Mr B & Friends creative team led by Richardson and Design Director Sheena Mistry developing a refreshed identity, tone of voice, palette and visual language that was full of wit and energy. The identity system features a jumping man icon, evolved from an earlier marque. With this as our basis, the agency art directed a range of new product imagery featuring the beautiful technology on offer. Using a combination of these images, lifestyle shots and some playful illustrations of the team, the brand style started to take shape.