SunLife Direct: advert-top-1 by Mother

SunLife, the specialist over 50 savings and insurance company, launched its first ever brand campaign - “Welcome to Life After 50” which looks to challenge old fashioned stereotypes and show what life after 50 is really like.

The TV ad features a series of people in their 50s and 60s – from the cruise-escaping fun seeker and the snack-eating astronaut through to the 62-year-old-woman with head-turning good looks – all singing humorous lyrics, smashing stereotypes and demonstrating that the definitely still ‘have a life’.