Ikea: advert-body-1 by Mother London

Leading home furnishing retailer Ikea has launched a new campaign as part of the wider Wonderful Everyday campaign, aimed at illustrating the transformative effect light has on our everyday wellbeing. Capturing the emotive connection between darkness and light, the new campaign aims to show that life is better at the flick of a switch.

The ‘life’s better at the flick of a switch’ campaign launches with a new TVC titled ‘Welcome Home,’ which features a mother who has to walk home through the dark each night and her son who wants to do something to get her home to him safely. In the film, we follow the journey of the mother on two consecutive evenings. The first sees her hurrying through a dark and unwelcoming underpass at the start of her journey, with her son waiting anxiously for her safe return. The next night sees her travelling home through a park, her journey now lit brightly by Ikea lights; the handiwork that we have witnessed her son doing throughout the day as he borrows lamps, bulbs and desk lights from neighbours to transform the route for his mother.