Agency: Mono
Client: Propel
Date: Apr 2017
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Mono has unveiled a new campaign for PepsiCo-owned flavored water brand Propel that's focused around uniting fitness enthusiasts. Whether you're a yogi or an avid cyclist, the brand is encouraging anyone who is passionate about fitness to 'Get Ugly' during their next workout and work up a sweat. The spot, which will run on channels including Bravo, Comedy Central, E!, Food Network and MTV, features an original song by Jessie J.