Longchamp: advert-body-1 by Miniac Films

A story steeped in legacy meets the culture of now in the striking new brand film featuring Kendall Jenner and celebrating 'Freedom in Paris' at the heart of French luxury brand Longchamp. 'The Encounter/La Rencontre' was produced by Miniac Films and directed by John Christopher Pina for agency Air Paris.

The spot portrays the Longchamp horse and Kendall Jenner, Longchamp’s new Brand Ambassador, speeding through Paris. 'The Encounter' is a symbolic meeting between the authentic French fashion and leather goods house and the dynamic and empowered new generation.

Director of photography Christian Sprenger, whose credits include the hit television series Atlanta, shot the film. Marie-Laure Dubuisson, Longchamp global communications and marketing director, underlines that the freedom concept expressed in the film applies not only to the daring spirit of Longchamp, but also to its status as one of the rare independent, family-owned houses in the luxury business.