Tushy: A Tete-a-Tete with your Derriere by Miki Agrawal

A new video campaign for Tushy, a bidet attachment for your toilet, features a character called Your Butt pleading with you to upgrade toilet paper cleaning habit with a Tushy bidet attachment.

The campaign compels viewers to upgrade their life with “a beautiful cleanse of water” and start treating their neglected butts like they treat every other part of their body – with love.

The campaign is aimed at millennials, cultural savants, and modern households who care about health, hygiene and sustainable living. The product also introduced a new website.