Mercedes: advert-body-1 by Merkley + Partners

For the holidays, Mercedes-Benz has rolled out a spot that aims to show why its 4MATIC all-wheel drive is perfect for battling winter storms and slippery conditions. In the spot, created by Merkley + Partners, a young boy insists that his dad take him to his movie date despite the bad weather outside. Hesitant at first, his dad ends up taking driving his Mercedes to take his son to movie theater. When they arrive, it's a ghost town, and at first the boy believes his date wasn't able to make it because of the inclement weather. Yet right as he and his dad are about to leave, another Mercedes pulls into the parking lot, and the boy's date gets out of the car before the two of them walk into the theater together.