Western Union: Education for better by mcgarrybowen

As an official sponsor of International Women’s Day 2017, Western Union is launching a powerful campaign, created by mcgarrybowen, that celebrates the role of education in helping girls reach their goals. The campaign will run globally across digital, social media and video on demand platforms.

Used as a hook for the campaign is the fact that over the last few years around 25% of all Western Union customers moved money with the brand to support education.

Western Union believes that moving money for girls’ education in particular is critical to driving gender equality.

mcgarrybowen’s campaign highlights the power of education as the driving force to achieve gender equality – pointing to the fact that education acts as a starting gun in achieving whatever dream a girl may have: Whether it’s to be the first woman on the moon, the first female President of the USA or the first person on Mars.