Honda: advert-body-1 by mcgarrybowen

Honda has turned to karaoke to reveal the philosophy that created its latest range of cars in a new 30 second spot.

In its new film, Karaoke, we see the brand's models driving through the Tabernas Desert in southern Spain, set to a reinvented version of the iconic ‘Over the Rainbow’. As the cars drive, they pass giant neon lyrics that illuminate in time with the music, simulating the classic karaoke screen experience.

The whole spot was filmed using camera drones and ends with all five cars coming together under another giant neon sign revealing the the global brand slogan: ‘Honda. The Power of Dreams.’

Fabrice Esteve, marketing communications department manager at Honda Motor Europe, said: “We wanted to create a campaign that tells a simple yet powerful story. This film celebrates the individuality of all five Honda cars and the spirit that inspired Honda to reinvent its range by dedicating a specific section to each vehicle and then bringing them together under the collective Honda banner. It’s the perfect combination of reenergised brand and revitalised product.”