Tommee Tippee: advert-top-1 by McCann New York

Baby product brand Tommee Tippee has rolled out a video that encourages moms to donate their old baby bottles and instead purchase the brand's Ultra Bottle. According to McCann New York, the agency behind the campaign, the Ultra Bottle's "innovative design makes the old, inferior bottles unnecessary." But instead of throwing away old bottles, Tommee Tippee has created 'The Cutest Cause' - a charitable effort that allows mothers to ship their used bottles to baby animals at the Cincinnati Zoo. According to McCann New York, "The Cutest Cause hang tags on Ultra Bottle packaging in select Babies ‘R Us stores across the U.S. include prepaid shipping labels addressed to the Cincinnati Zoo nursery, which customers can fix directly to the Ultra package and use this to ship out their secondhand bottle donations."