The Drum Awards for Marketing - Extended Deadline

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Client: Mucinex
Date: Dec 2017
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In Mucinex’s latest 'Let’s End This' creative by McCann New York, animated germ Mr. Mucus is back and trying to trick people into believing that regular cold medicine is a good as Mucinex, which lasts 12 hours. The idea started with a fact: 70% of people want long-lasting relief, but they stick with products that only relieve for four hours. The latest iteration features him showing up in contextually relevant media with creative design around consumer’s passion points.

On the Weather Channel, Mr. Mucus will show up on the live set to interfere with the anchor. On Twitter, he will show up in costume and recommend against taking Mucinex. One day he’s a mucusy meteorologist, the next he could be an anchorman delivering you “the news”. The campaign compliments the content viewers are about to watch, and plays into the role of Mr. Mucus and his constant goal to discredit Mucinex and its superior relief.

'Mr. Mucus Misinforms' will run through February 2018, the months with the highest cold and flu incidence in the 2017/18 season. It will be delivered across TV, digital and social with augmented reality on the Weather Channel. In addition to national broadcast on The Weather Channel, social will include Twitter and YouTube.

Credits

Rob Reilly, Global Creative Chairman

Chris Macdonald, President, McCann NY

Leo Tarkovsky, President, McCann Humancare

Tom Murphy and Sean Bryan, Co-Chief Creative Officers

Katie Boyko, Producer

John Danbeck, SVP Group Account Director

Zulay Tomasiello, SVP Group Planning Director

Elissa Aguirre, VP, Strategy Director

Nic Howell, Creative Director

Geoff Bentz, Creative Director

Haley Cole, Senior Art Director

Jillian Menor, Senior Copywriter

Claire Hogan, Account Director

Lauren Galasso, Account Executive

Megan Flannery, Project Manager