Mucinex: advert-body-1 by McCann New York
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In Mucinex’s latest 'Let’s End This' creative by McCann New York, animated germ Mr. Mucus is back and trying to trick people into believing that regular cold medicine is a good as Mucinex, which lasts 12 hours. The idea started with a fact: 70% of people want long-lasting relief, but they stick with products that only relieve for four hours. The latest iteration features him showing up in contextually relevant media with creative design around consumer’s passion points.
On the Weather Channel, Mr. Mucus will show up on the live set to interfere with the anchor. On Twitter, he will show up in costume and recommend against taking Mucinex. One day he’s a mucusy meteorologist, the next he could be an anchorman delivering you “the news”. The campaign compliments the content viewers are about to watch, and plays into the role of Mr. Mucus and his constant goal to discredit Mucinex and its superior relief.
'Mr. Mucus Misinforms' will run through February 2018, the months with the highest cold and flu incidence in the 2017/18 season. It will be delivered across TV, digital and social with augmented reality on the Weather Channel. In addition to national broadcast on The Weather Channel, social will include Twitter and YouTube.
Credits
Rob Reilly, Global Creative Chairman
Chris Macdonald, President, McCann NY
Leo Tarkovsky, President, McCann Humancare
Tom Murphy and Sean Bryan, Co-Chief Creative Officers
Katie Boyko, Producer
John Danbeck, SVP Group Account Director
Zulay Tomasiello, SVP Group Planning Director
Elissa Aguirre, VP, Strategy Director
Nic Howell, Creative Director
Geoff Bentz, Creative Director
Haley Cole, Senior Art Director
Jillian Menor, Senior Copywriter
Claire Hogan, Account Director
Lauren Galasso, Account Executive
Megan Flannery, Project Manager