Beko: advert-top-1 by McCann Barcelona

McCann Barcelona and Beko – the global home appliances brand – have launched the 'Eat like a pro' campaign, addressing a growing global problem – childhood obesity – giving parents support in feeding their children healthier food.

“Offering healthy, meaningful solutions for the everyday needs of today’s families – this is what Beko stands for and this is what determined us to launch a campaign that tackles the rapidly growing rates of childhood obesity. We want to help parents in their struggle to convince children to eat healthier food and this our call to action for all parents to join us and help their children Eat Like a Pro,” said Zeynep Yalım Uzun, Beko chief marketing officer.

McCann Barcelona started from a simple yet powerful insight: Children always do what their heroes do and will want to be just like them. Their heroes are active, talented, healthy, as any child should be. Kids will not choose “the healthy way” by themselves, but if someone they look up to does it, they will follow. This is an important tool for parents to encourage a kid to eat healthily and the campaign shows them that Messi, Suárez, Piqué and Iniesta eat healthily in order to play at their best.

Parents are also invited to visit the campaign website to find digital tools and assets to encourage their children to eat in a healthier way, including exclusive recipes created with Antonia Lizárraga Dallo, FC Barcelona nutritionist.