E.ON and Swedish Swimming Federation: advert-top-1 by M&C Saatchi Stockholm

One in five Swedish children can’t swim. Which, in a land full of lakes and surrounded by sea, is one in five too many. So E.ON and the Swedish Swimming Federation have launched a VR-initiative to give kids the confidence they need to get into the water. Called The Power of Swimming, it’s a small but significant step towards a swim-savvy Sweden.

The project is aimed at young non-swimmers who need a little encouragement to take the plunge. The initiative aims to inspire young people to swim and to raise water-confidence all over the country this summer.