Lilydale: advert-body-3 by m&c saatchi

Lilydale, Australia’s premium free-range chicken brand has launched a campaign encouraging people to embrace a “free-range” lifestyle.

The campaign champions a simpler, more balanced way of living in response to new research, which revealed Australians spend 91% of their week indoors.

Lilydale has launched a film manifesto which will be supported by promotions offering customers the chance to win unique outdoors experiences.