Dreams: advert-body-1 by m&c saatchi

Through 'Replace Every 8', Dreams has sought to change the way the British public approaches sleep and their mattresses. This campaign, the latest iteration in Dreams' Replace Every 8 initiative, focuses on the impact a bad night’s sleep can have on our relationships.

Dreams' new advert, which launched on ITV on 15 December, encourages the public to consider their mattresses and sleeping habits, to rediscover the joy of a good night’s sleep and ultimately to strengthen relationships by persuading couples to fall back in love with their beds again.

The music accompanying the commercial is a cover of ‘Last Request’ by Paolo Nutini, performed by Amber Leigh Irish. It will be released as a charity single, with all the proceeds donated to The Fostering Network, the UK’s leading fostering charity and a partner of Dreams.