Dunkin’ Donuts: advert-body-2 by Martin London
- Location:
Short rationale: Martin London provided one runner at this weekend’s London Marathon with extra motivation to get to the finish line.
Scott Montgomery from Liverpool ran the London Marathon with a hilarious ‘carrot and stick style’ Dunkin’ Donuts headgear set – the ‘Marathon Motivator’ - that dangled a giant tempting donut just 18 inches from his face.
He also wore a Dunkin’ Donut’s branded outfit alongside the message ‘Just Donut’.
Dunkin’ Donuts provided Montgomery with £2000 towards his chosen charity, Children with Cancer UK.
Credits
Executive creative director: Daniel Fisher
Creative director: Mark Nicholson
Copywriter: Lloyd Daniel, Jesse Mitchell
Designer: Jonty Harbinson
Account director: Stephanie Hobart, Tom Woods
Producer: Christian Gill
Production company: Odelay Films
Director: Richard Hunter
