Éclair Naturals: advert-body-2 by Marc USA

Body care brand Éclair Naturals has launched its first-ever national campaign to promote its line of natural products that the company says is free of things like parabens, soy, petroleum, and synthetic colors. Created by Marc USA, the print and digital campaign features models whose bodies are covered in phrases like “Never any GMOs," Never any sulfates" and "Never anything you can’t trust.” Called 'Never Any,' the campaign aims to illustrate that Éclair Naturals will never use any ingredients that are not pure and natural. The photos were taken by fashion photographer Ruven Afanador and make-up artist/body painter Joanne Gair painted the phrases on the models' bodies using plant-based ink. The ads are running in magazines including Marie Claire, In-Style, Harper’s Bazaar, Cosmopolitan, Elle and Gluten Free Living.