Bumble: advert-top-1 by Manifold

Bumble, together with Manifold, a San Francisco-based experiential marketing agency, recently launched its Bumble Hive LA, a three-month long pop-up on Melrose Place, where members can come to work, network and mingle.

The space was created as a co-working, collaborative environment where ideas can be shared and connections can be made. The Hive creates a safe space to foster these connections, where attendees can also enjoy access to these brands and products for the duration of the pop-up. All guests need is their Bumble, Bumble BFF or Bumble Bizz profile at the door to enter.

Designed by Manifold, to embody Bumble’s digital experience in a physical form, the Hive was inspired by three elements - the new Bumble headquarters in Austin, the modern Los Angeles design sensibility, and the concept of a buzzing bee hive. Manifold combined a hexagonal hive pattern with custom backlit mirrors and floor to ceiling shelves to bring depth, reflectivity, motion and a personalized feel to the space. The hexagon shape also appears in the chandeliers, tiles, rugs, and side tables to carry the Bumble brand throughout.

In addition, Manifold used color and patterns to offset spaces in the Hive according to the three Bumble brand verticals: Bumble, BFF and Bizz, allowing guests to experience each area of the brand as they travel through the experience. As a whole, we wanted to create a space where people can gather and collaborate, like a hive, to create something bigger and better than themselves. Manifold worked with Bumble on all aspects of the fully-custom Bumble Hive LA from strategy, to creative and design, to production and fabrication.