Hostelworld : Clickbait Charlie by Lucky Generals
- Location:
Global mega-star, Charlie Sheen, has been discovered raising hell once again, but this time in a London hostel.
The footage reveals the actor sleeping with seven people, downing shots at 8am and beating a traveller with a bat. But all is not what it seems.
In a nod to the current real-world dilemma of fake news, Sheen has in fact teamed up with Lucky Generals and Hostelworld to debunk common misconceptions about hostels and highlight how their reputation, similarly to Sheen’s, is outdated.
Credits
Media agency: Hostelworld in-house
Director: Vaughan Arnell
Production company: Moxie Pictures
Production company producer: Sue Caldwell
Editing house/editor: David Webb, Final Cut
Post production: The Mill
Sound design: Final Cut
Audio post production: Final Cut