Jordan: advert-body-3 by Los York
- Location:
NBA player Blake Griffin is back on the playground in the newest campaign for the Jordan Brand, ‘Welcome to the Playground.’ He and rapper Fabolous are the stars of a 360 suite of marketing content from content agency of record Los York that represents a summertime ode to the magic of the community basketball court and surrounding culture.
Anchored by a central two-minute film and supported by a range of in-store, digital and social storytelling, the campaign honors the meaningful moments that take place at neighborhood playgrounds.
The film for the Nike brand is narrated by NBA All-Star and Jordan spokesperson Blake Griffin, who sits in the bleachers at a playground reflecting on the variety of special moments that occur – both on the court and surrounding it.
Credits
ECD / Creative Director - Dexton Deboree
Copywriters - Dexton Deboree, Desmond Marzette
Group Account Director - Martha Smith
Director - Dexton Deboree
Director of Photography - James Laxton
Editorial - Leo Scott - Cartel
Color - Tom Poole - Company 3
Music - Statik Selektah
Re-Mix: DJ Wizz
Mix – Lime, Matt Miller
Art Directors - Dave Ruiz, Serge Kirsanov
Animation - Sam Cividanis, Byron Slaybaugh
Executive Producer - Martha Smith
Line Producer - Chris Palladino
Post Producer - Nick Thomas
