MAGNUM: advert-top-1 by LOLA MullenLowe
- Location:
The Ceremony is a beautiful film that illustrates a viewpoint on pleasure, diversity and acceptance. This film also inspires and encourages people to experience more pleasure in life by being true to themselves. The couple featured in the film are inspiring because they are proudly true to themselves, which Magnum believes leads to a more fulfilling life.
The Ceremony was made by Magnum’s creative agency, LOLA MullenLowe and was shot in Madrid, Spain by Martin Werner for Proppa. The featured track is a cover of Bob Marley’s Is This Love, performed by Corinne Bailey Rae.
Credits
Chief creative officer: Chacho Puebla
Executive creative director: Pancho Cassis
Global creative director: Tomas Ostiglia
Art director: Lucas Reis, Peter Grant, Panho Chamorro
Copywriter: Tomas Ostiglia, Andre Toledo, Hetu Negri
Additional credits: Global business director: Tom O’Brien
Global account director: Carlos Solchaga
Head of strategic planning: Amaya Coronado
Senior planner: Elena Puerta
Account manager: Marie Lee
Agency producer: Florencia Caputo, Elizabeth Crego
Production house: Proppa&Bacon
Director: Martin Werner
Executive producer: Pablo Martinez
DOP: Nicolaj Bruel
Editor: Filip Malasek, Robota
Wardrobe: Melanie Buchave, Lucia Lopez Spinola
Music supervisor: Jesper Gadeberg
Copyright title(s): Is this love
Artist: Corinne Bailey Rae
Writer: Bob Marley
Post production/colourist: BaconX
Media agency: PHD
