Agency: Livity
Client: Dyson
Date: Jan 2017
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Dyson has announced plans to recruit 110 software engineers across the globe. The company is on a quest to find the brightest software engineering minds to fuel its technology pipeline launching 100 new products over the next four years.

To attract the best talent, the company will host a pop-up challenge in London where players will traverse The Smart Rooms: a series of themed spaces encoded with cryptic software-based challenges to be solved in teams. The four stages will test applicant’s tenacity, ingenuity and problem-solving approach.

The players will enter The Smart Rooms, where they must complete specific software engineering based challenges. Participants advance to the next room only once they solve the problem in their current room. The winners will each receive a signed Dyson 360 Eye vacuum cleaner, from James Dyson.

Credits

Creative director: James Hogwood

Creative team: James Hogwood, Josh Denton, Shahnaz Ahmed

Additional credits: Strategy: Felix Morgan

Animator: Peter Dickinson (Animo Studio), Tom Watson

Sound design: Tim Montague

Games designer: Minkette, Sam Wray

Event production: Adam Smith

Account director: Kate Harwood, Elspeth Hoskins

Business director: Tom Ellis