Loewen: advert-top-1 by Lindsay & Stone & Briggs

From a distance, windows tend to look the same. Likewise, high-end window advertisements often make the same boasts: craftsmanship, vision, custom design. The same claims, the same photos of big, beautiful homes.

For this campaign, Lindsay, Stone & Briggs worked with Loewen on an idea that would speak to two audiences. The primary audience was high-end residential architects. The secondary audience was the homeowners who employ high-end residential architects.

It communicates that Loewen windows and doors are made with craftsmanship and attention to detail: windows themselves can create a spectacle so powerful it becomes the soul of a home.