Amazon: advert-top-1 by Leo Burnett Shanghai
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Amazon China and Leo Burnett Shanghai have launched a new TV commercial for its Kindle E-reader products targeting people who love, and once loved reading.
The insight comes from Leo Burnett’s observation about people’s reading behavior. In China, people’s reading habits have changed in the recent years. A couple of decades ago, many kids love reading; however when they grow up, hectic lives leave them little time to read. With so many other choices of entertainment nowadays, reading seems to have gradually become a thing they rarely do in their daily lives.
The commercial seeks to call back to the viewer's childhood days when reading was a joy, with the Kindle e-Reader an alternative for adults to regain the same joy while reading.
Credits
Rocky Hao, Executive Creative Director
Young Yang, Associate Creative Director
Kyle Cai, Associate Creative Director
Seven Wu Associate Art Director
