Corona: advert-body-2 by Leo Burnett Mexico

Corona has gotten in a last-minute dig at Donald Trump via a video called ‘The Wall,' which is set to air throughout Mexico in November and December. Created by Leo Burnett Mexico, the ad features Mexican actor and Star Wars Rogue One star Diego Luna. At the start of the film, Luna makes a not-so-subtle dig at Trump when he tells viewers that “all of us are angry at the wall that mad man wants to build.” Throughout the film, Luna and his counterparts are seen climbing onto buildings and over walls as he encourages his fellow Mexicans to persevere in the face of challenges and not let untrue stereotypes define them. The video is part of Leo Burnett Mexico’s ongoing “Desfronterizate” campaign for Corona. According to the agency, “desfronterizate” is a word that was created by Corona in partnership with Leo Burnett that cannot be found in the Spanish dictionary but can be understood in English as “break your barriers.”