McDonalds UK: advert-body-2 by Leo Burnett London

Leo Burnett has launched a ‘Great Tastes of America’ campaign for McDonald’s, which runs across TV, online, radio, DOOH and social.

There will be four ads in the campaign, each running for two weeks and focussing on a different burger.

They are set in everyday British locations, with friends and colleagues discussing what they are going to have for lunch. One character suggests McDonald’s because he/she is keen to try the ‘Great Tastes of America’ burgers. Just describing the authentically American flavours, the characters begin to transform into their bold American alter egos. A very British sense of ‘mundanity’ remains throughout with neither character reacting to the transformation. By the end, though, both characters have gone totally ‘all out’ American.

The campaign runs until 27 June across the UK and it seeks to drive excitement for the limited time only, all-American offering at McDonald’s.