Kingfisher: advert-body-1 by Leo Burnett
- Location:
Kingfisher plc has launched its first international, multi-platform marketing campaign, ‘Start Something New’, to support the home improvement company’s new range of Unique outdoor products. Based on extensive customer research which included visits to hundreds of customers’ homes, the exclusive products have been designed and created by Kingfisher’s in-house teams to reflect the realities of their customers’ lives.
With heavyweight media support, the campaign is rooted in Kingfisher’s belief that the home is at the heart of people’s lives, with huge emotional significance.
Credits
Chief creative officer: Chaka Sobhani
Art director: Rob Tenconi, Mark Franklin
Copywriter: Rob Tenconi, Mark Franklin
Additional credits: Client services director: Jo Tauscher
Agency producer: Michelle Hickey
Director/production company: Dexter Flecther – Black Label
Producer: Dom Freeman – executive producer, Jules Fennell – producer
Editor: James Rose – Cut & Run
Post production: The Mill
Sound design: Sam Robson – 750mph
DOP: Ed Wild
