Dream Cruises: advert-body-1 by Leo Burnett China

Dream Cruises, the first-ever Asian luxury cruise line, launched a 70-second mini-film called 'The Mermaid’s Dream’ on September 19.

This mini-film was one of Leo Burnett China's first creative works for Dream Cruises' new brand advertising campaign after the agency won the business in a pitch this May.

Inspired by the artwork by Chinese pop-artist Jacky Tsai which adorns the hull of Dream Cruises’ inaugural cruise ship “Genting Dream”, the campaign features a love-story between a mermaid and an astronaut who dream of overcoming the “impossible” barriers of space and water that separate them. In a series of visuals they turn their dream into reality in a metaphor of the cruise line’s promise to "bring dreams to life".