The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution
Benjamin Hubert of experience design agency Layer has designed Offset, a shaving brush system for London-based male grooming accessories start-up Follicle & Limb. Offset translates the traditional experience of the barber shop to the home using a contemporary form and updated functionality. Male grooming has recently experienced a surge in popularity, however the associated accessories are still very conventional. Offset disrupts the traditional male grooming accessories market with a sleek, contemporary product designed to bring the experience of the barber shop shave home.
Offset is a system of three parts - a badger hair shaving brush and a case which transforms into a stand for drying the brush and a dish for the razor. The strong, geometric silhouette is reduced in form compared to traditional shaving accessories. The brush handle is flared at the top to make it easy to grip while shaving. The brush handle and case are made from machined anodised aluminium, which is tactile, easy to clean and rust-resistant. The components connect with a hidden magnetic system, keeping the form sleek and minimal. The badger hair brush is of the highest quality, and the transforming case lets users easily dry the brush and display it on a bathroom vanity.
Offset has also been designed for ease of travel to fit into today's nomadic lifestyles. The case protects the shaving brush when packed away, and is small enough to fit into a wash bag. The clever functionality and contemporary form of Offset represents a new approach to shaving.
Benjamin Hubert, Creative Director and Founder, LAYER