Boys & Girls Club of Chicago: advert-top-1 by Laughlin Constable
- Location:
‘Club for Life’ is the first campaign for the the Boys & Girls Club of Chicago (BGCC) in more than a decade, created pro bono by Chicago-based creative agency Laughlin Constable. The campaign follows an extensive effort by BGCC to add new locations in at-risk neighborhoods throughout Chicago.
The Club for Life concept is the idea that the BGCC is life-saving, life-changing and life-long. The four new spots demonstrate some of the programs offered to build confidence in Chicago’s youth, while teaching them the life skills that enable them to flourish far beyond just their childhood years. Whether it’s learning how to tie a tie, promoting healthy habits or planning for the future, the spots show that there is a program and support in place for every child that walks through the door.
Credits
CLIENT: Boys and Girls Clubs of Chicago
Mimi LeClair, President and CEO
Holly Allen, Vice President of External Affairs
AGENCY: Laughlin Constable
President/CEO - Mat Lignel
Chief Creative Officer - Dan Fietsam
Creative
Executive Creative Director - Canice Neary
Creative Director - Chris DeYoung
Executive Producer - Phil Smith
Editors - Lauren Brandon, Marty Nix
Art Director - Chris DeYoung
Copywriter - Nicole Jahns and Miki Turner
Account
Group Account Director - Patti Bridge
Account Team Supervisor - Chelsey Wahlstrom
Account Planner - Gayle Morse
Strategy
VP of Media - Emily Harley
Media Planner - Kevin Shanley
Production
Production Company - Cinema Libertad / Chicago, IL
Director - Robert Stockwell
Production Company Producer(s) - Olivia Curry
Photography - Hive / Chicago, IL / A Laughlin Constable Company
Editing/Post Production/Special Effects
Editorial Company - Hive / Chicago, IL
Editor(s) - Hive / Chicago, IL
Audio - Chicago Recording Company / Chicago, IL
Titles - Hive / Chicago, IL
Color Correction - Nolo Digital Film / Chicago, IL
Music - Asche & Spencer / Minneapolis, MN
Closed Captioning and Delivery - SpotGenie / Chicago, IL
