Date: Jan 2018
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LaCantina Doors, a manufacturer of large open door systems, owned by Jeld-Wen, is launching a series of high-quality videos at the NAHB International Builders’ Show in Orlando.

LaCantina products are regularly featured on HGTV and DIY networks and other construction-themed television shows. The company has created these two 360-degree videos that will allow builders, architects, and consumers to better understand the company’s open space products design considerations and material options to best fit their project needs.

The ‘LaCantina Interactive Online’ videos are filmed in a high-quality 4HD short story style complete with full-panoramic view that allow viewers to experience how their material and design choices will look from the inside-out, backward and forward, and by switching views. Each short film will assist in how to properly choose how to build and design the perfect LaCantinadoor system. The videos will identify what are the key differentiating points and provide advice on each material and design option, thus providing the perfect educational tool for prospective buyers and builders. If more detail is needed by the viewer they can choose the “Go To Website” button and they’ll be instantly directed to the LaCantina site.

LaCantina Interactive will educate viewers on the design variables of folding and multi slide systems and their material options offering. Unlike traditional videos, LaCantina Interactive allows viewers to watch the entire episode or only watch the video content they want by choosing categories within those video of interest, and actively engaging with the content that they deem is important or most relevant. The videos were produced by Creative Director Austin Kelley.

Credits

LaCantina Doors in-house marketing team