La Mer: Moisturizing Matte Lotion Maze Box
La Mer has released its new Moisturizing Matte Lotion, which comes housed in a limited edition interactive box designed by the La Mer team and manufactured by MW Luxury Packaging.
Inspired by vintage pinball machines and Chinese puzzle boxes, this pack is comprised of a rigid board outer sleeve wrapped in matte paper, and a main box which, when slid out, reveals a playable labyrinth.
The labyrinth walls were constructed from EVA foam in the shape of the letters M, A, T, T and E. Lively printed card stock was used to top the lettering, and a small recess was included to hold the ball bearing with which you navigate the maze.
Design: La Mer in house, Reg Sandland and Justin Weinrich.
Packaging manufacturer: MW Luxury Packaging
Photography: Alex Bibby