La Mer: Moisturizing Matte Lotion Maze Box

Client: La Mer
Date: Jul 2017
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The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution

La Mer has released its new Moisturizing Matte Lotion, which comes housed in a limited edition interactive box designed by the La Mer team and manufactured by MW Luxury Packaging.

Inspired by vintage pinball machines and Chinese puzzle boxes, this pack is comprised of a rigid board outer sleeve wrapped in matte paper, and a main box which, when slid out, reveals a playable labyrinth.

The labyrinth walls were constructed from EVA foam in the shape of the letters M, A, T, T and E. Lively printed card stock was used to top the lettering, and a small recess was included to hold the ball bearing with which you navigate the maze.

Credits

Design: La Mer in house, Reg Sandland and Justin Weinrich.

Packaging manufacturer: MW Luxury Packaging

Photography: Alex Bibby