SKODA: advert-top-1 by La Chose
- Location:
When it comes time to buy a new car you have all kinds of questions – how roomy is it? How comfortable? How does it handle? A visit to the lot and a quick test drive rarely answers them.
To answer this need, agency La Chose came up with a clever solution for car maker Škoda’s potential customers. One that encourages and rewards them for physical activity, reminds them of Škoda’s origins, and allows them to get a real feel for the auto company’s range of models. For a two week period interested buyers have the opportunity to earn a day-long test drive, giving them a real feel for the brand’s cars.
Credits
President and Creative Director: Pascal Grégoire
Copywriter: Antoine Defaye
Art Director: Joris Tripier Mondancin
Additional Credits:Head of TV Production: Nicolas Buisset
Account Management: Jean-Baptiste Lucas, Eric Guillod, Pierre-Jean Besson
Director of PR/Communication: Barka Zérouali
Production Company: Das Ding
Director: Cédric Dubourg
Producer: Nicolas Buisset
Director of Production: Yoann Morin
Production Assistant: Alice Giraudo
Director of Photography: Emmanuel Bernard
Sound Production: Das Ding
Sound Design: Thibaut Quinchon Musique : M83 - Do it. Try It
Skoda France: Marketing Director: Paul Barrocas
Communications Director: Aurélie Willi
Communications Manager: Céline Hahn
