PODS: advert-top-1 by kbs
- Location:
PODS is debuting a set of fresh, entertaining and relatable spots by their new Creative Agency of Record, Kirshenbaum Bond Senecal (KBS).
Highlighting some of the biggest challenges people face while moving - one of life’s most stressful experiences - 'Tiny House' follows an overburdened couple who decide to downsize - and then upsize. In 'Escape Across the Country,' living right next door to the in-laws proves too much for a couple, who use PODS to get away - almost. Both spots were directed by award-winning duo, Terri Timely.
As part of a 360-degree outreach approach across broadcast, social and digital, KBS partner agency The Media Kitchen created a media plan which leverages signals along the customer map, from those who are actively in-market for moving and storage solutions to potential PODS customers.
Credits
Client: PODS
CMO & SVP, Residential: David Redmond
Director of Marketing Communications: Eileen Rinkus
Senior Brand Manager: Melissa Pollock
Digital Marketing Brand Marketing Specialist: Melissa Ebanks
Agency: KBS
Group Creative Director: Matt Creamer
Group Creative Director: Andreas Baumert
Associate Creative Director: Steve Cady
Associate Creative Director: Rob Hirst-Hermans
Senior Copywriter: Daniel Price
Senior Art Director: Vijay Patil
Global Chief Production Officer: Madison Wharton
Director of Content Production: Kim Jose
Producer: George Marks
Senior Business Affairs Manager: Denise Klapp
Group Business Director: Douglas Christian
Business Director: Elizabeth Asselin
Associate Strategy Director: Erin Whitis
Strategist: Dominique Brown
Senior Business Operations Manager: Kirsten Golden
Production: Park Pictures
Executive Producer: Dinah Rodriguez
Director: Terri Timely
Director of Photography: Shawn Kim
Line Producer: David Lambert
Editorial: Rock Paper Scissors
Editor: Carlos Arias
Assistant Editor: Maria Lee
Executive Producer/Managing Director: Eve Kornblum
Producer: Taylor Colbert
Color: Company 3
Colorist: Sofie Borup
Color Producer: Alexandra Lubrano
Audio: Sound Lounge
Mixer: Tom Jucarone
Producer: Liana Rosenberg
VFX: Artjail
Creative Director: Steve Mottershead
2D Lead Artist: Emily Bloom
2D Artists: Dayung Jo, Nik Jovanoski
Executive Producer: Leslie McCartney
Producer: Perry Tate
Music: Score a Score
