BMW: The Road Home by KBS
- Location:
With millions of Americans preparing to hit the road for the holiday season, BMW and KBS are demonstrating that the journey home is about more than just rubber and asphalt.
The campaign eschews the “snows and bows” approach utilized in so much holiday auto advertising, instead focusing on BMW’s enduring reputation as a driver’s brand and its strong connection to the road.
The latest chapter in BMW’s 'The Road Home' campaign is built around a series of evocative videos that demonstrate how a trip home can also represent a trip back in time.
Credits
Title: BMW Road Home Year End Campaign
Client: BMW North America
Agency: KBS
Global chief creative officer: Patrick Scissons
Executive creative director: Chris Polychronopoulos
Associate creative director: Nigel Gross
Associate creative director: Benjamin Cascella
Art director: Jae Sung Jung
Copywriter: Simon Dolsten
Head of production: Madison Wharton
Senior producer: Daniel Roversi
Group business Lead: Socrates Papazoglou
Business director: Keisha Townsend
Account executive: Sydney Shatsky
Executive director of content affairs: Matt Friday
Strategy director: Timothy Wilson-Brown
Associate strategy director: Steve Gorski
Production company: MJZ
Director: Hoffman / Metoyer
Director of photography: Lol Crawley
Executive producer: Eriks Krumins
Line producer: Mark Hall
Editorial company: Rock Paper Scissors
Editor: Biff Butler
Assistant editor: Alex Liu
Executive producer: Eve Kornblum
Producer: Taylor Colbert
Music company: Motive Music
Composer/creative director: Jeremy Adelman
Orchestration: Score A Score
Executive producers: Jordan Passman & Jake Weinreb
Orchestrator: Joachim Horsley
Audio mix: Sound Lounge
Audio mixer: Rob Sayers
Executive producer: Mike Gullo
Producer: Liana Rosenberg
Color: MPC
Colorist: James Tillett
Executive producer: Nick Haynes
Producer: Jenna Gabriel
Finishing: MPC
Lead flame artist: Bilali Mack
Executive producer: Nick Haynes
Producer: Paulina Salazar
