Plusnet: Made That Way by Karmarama
- Location:
Plusnet has launched an online video campaign as part of its direct response activity, aimed at targeting people in the market for renewing their broadband.
The campaign comprises of multiple creative variants aimed to leverage the various formats in which online ads are now served. Brand front man ‘Plusnet Joe’ pokes fun at the situations we often find ourselves in when faced with ‘yet another ad’ by cutting through to the unassuming viewer and making light of the situation.
The skippable formats aim to encourage viewers to stick around a bit longer rather than just hitting the skip button as soon as it’s presented, whilst the forced executions acknowledge the truth that they’ll be intruding on the viewers own time for the next 30 seconds and there’s not much the viewer or Joe can really do about it.
Credits
Creative Director: Dickie Connell
Creative: Rob Donaldson, Joe Dennett
Additional Credits: Planner (Creative Agency): Matt Sadler
Account Director (Creative Agency): Alex Guyan
Agency Producer: Georgia Dickinson
Production Company: Kream
Director: Damien O Donnell
Producer: Paula Mackersey
Production Manager: Francesca Resteghini
Director of Photography: Peter Robertson
Offline Editor: Tom O Falherty (Screen Scene) and Jonah Maddox (Kream)
VFX Post House: Kream
Post Production Supervisor: Anne Marie Downes
VFX Producer: Beverley Wells
Colourist: Scott Harris (Unit)
Sound Design: Grand Central Recording Studios