The Shelter Pet Project: advert-body-2 by JWT New York
- Location:
The Shelter Pet Project has partnered with the Ad Council to create a campaign that features some of social media's biggest celeb pets. Featuring Toast Meets World, Keyboard Cat, and Hamilton the Pug, the ads drive home the point that all of these pets were adopted from a shelter or rescue group. The campaign was created pro bono by JWT New York.
Credits
Planner: Jackie Prince
Head of Production: Lisa Setten
TV Producer: Andrea Rodriguez
Director of Integrated Business Affairs: Julia Clark
Senior Print Producer: Steve Sincero
Associate Interactive Producer: Nick Orsini
Director of Broadcast Talent: Jamie Whitfield
Director of Music: Paul Greco
Music Producer: Dan Burt
Keyboard Cat Music (performed/composed by Charles L Schmidt):
Sound Recording: Fatso’s Theme (US Copyright Registration #SR-665-117)
Music Compositions: Fatso’s Theme (US Copyright Registration #PA-1696-099)
Project Managers: Lauren Galanek, Elisabeth LeCorgne
Art Buyer: Frannie Shultz
Photographer: Zack Seckler
Director: Claire Cottrell
Production Company: Decon
Post-Production: PS260
Editing House: PS260
Music House: Lullatone
Media Agency: OMD
Audio Facility: Plush NYC
