Global Breastfeeding Week: advert-body-2 by Jon Lawton

Despite it being illegal to prevent a woman breastfeeding in public, many women still experience prejudice, feel embarrassed, judged and are publicly humiliated being told to cover up, do it in a toilet or worse yet, leave.

To coincide with World Breastfeeding Week, director and father, Jon Lawton has made a short film - a proud image of a mother serenely feeding her child set against grotesque mouths scoffing food.

Jon Lawton, creative director at Stink Studios and director of the film, said: “Have you seen people eating? It’s disgusting. All lips, sauce and gob. It’s like we go backwards in our ability to do the most simple human task.

"Babies feeding, by comparison, is the most elegant form of the act. If one mother feels more confident breastfeeding in public because of the film - that's all I want.”