New York City Football Club: advert-top-1 by Johannes Leonardo
- Location:
New York City Football Club (NYCFC) wanted to get fans excited for the team's fourth season. With help from agency of record Johannes Leonardo and its experiential and event production partner Helo, NYCFC pulled off a 24-hour soccer game in the heart of NYC's Rockefeller Center, giving more than 700 New Yorkers the opportunity to play on the Plaza and the chance to be coached by NYCFC players and Head Coach Patrick Vieira.
The Team Villa vs. Team Vieira 24-hour match kicked off at 4:00pm on Friday, March 9 and continued until 4:00pm on Saturday, March 10 with a special 4:00am halftime show.
Credits
Jan Jacobs - CCO - Johannes Leonardo
Leo Premutico - CCO - Johannes Leonardo
Jono Flannery - ACD- Johannes Leonardo
Paul Gregson - ACD- Johannes Leonardo
Lauren Cooper - Copywriter- Johannes Leonardo
Harry Neville-Towle - Art Director - Johannes Leonardo
Tommy Woods - Jr. Copywriter- Johannes Leonardo
Jacob Mehringer - Jr. Art Director - Johannes Leonardo
Charles Watlington - Design Director- Johannes Leonardo
Ash Mendez - Designer- Johannes Leonardo
April Pascua - Designer- Johannes Leonardo
Michelle Moscone - Director of Creative Services- Johannes Leonardo
John Thomas Shults - Project Manager- Johannes Leonardo
Emily Wilcox - Head of Account Management- Johannes Leonardo
Adam Rubin - Management Supervisor- Johannes Leonardo
Mack Montague - AAE- Johannes Leonardo
Mark Aronson, Head of Strategy- Johannes Leonardo
Megan Piro - Head of Comms Strategy- Johannes Leonardo
Casey Donahue - Comms Strategist- Johannes Leonardo
Dana May - Head of Integrated Production- Johannes Leonardo
Craig Keppler - EP- Johannes Leonardo
Maria Elena Lopez-Frank - EP- Johannes Leonardo
Danica Rosen - Sr. Integrated Producer- Johannes Leonardo
Siobhan Spence-Edwards - Integrated Producer- Johannes Leonardo
Doug Moffitt - Producer- Johannes Leonardo
Maddie Tiedrich, Jr. Producer- Johannes Leonardo
Kiki Olmedo - Production Coordinator- Johannes Leonardo
Jane Meeuws - Sr. Business Affairs Manager- Johannes Leonardo
Alesa Blanchard-Nelson - Sr. Business Affairs Manager- Johannes Leonardo
Tom Webster - ECD of Experience -HELO
James Okumura - Director of Integrated Production -HELO
Mitch Kirsch - Executive Producer -HELO
Rebecca Straney - Producer -HELO
Anya Keyser - Technical Director -HELO
