Date: Nov 2017
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The Adidas Originals 'Original Is Never Finished' campaign, features a surreal re-mixed version of the Frank Sinatra classic 'My Way' and it features stunning visuals of art mixed with sports and music stars.

The spot sees originality ongoing, always changing, and its quick cuts and stylized video scenes capture the viewer alongside the chorus of the music. In it, pairs of legends and up-and-comers are featured, including NBA superstar Kareem Abdul-Jabbar with Lakers player Brandon Ingram, skateboard veteran Gonz with French pro skater Lucas Puig, plus Petra Collins' take on the 'Birth of Venus' and Snoop Dogg remaking the cover of his album 'Doggystyle'.

Credits

Agency: Johannes Leonardo

Creative Director: Wes Phelan

Client: Adidas Originals

Director: Terence Neale, RSA

Music remix: Human

Sound design: Q Department

Sound mix: Sonic Union