Creative Works

Ringnes: Ringnes redesign by JDO Brand Design & Innovation

Client: Ringnes
Date: Jul 2017
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With craft beer indicating a big shift in consumer demand, Ringnes are seizing the opportunity to regain relevance with the modern beer drinker by tapping into new trends. The Carlsberg-owned beer brand partnered with JDO Brand & Design to rejuvenate the identity, portfolio and pack design, in order to unify the brands equity, deliver stand out at shelf, and ultimately allow for innovation and extension.

The new designs signal a shift in Ringnes’ visual language where the brand’s typography, banner and shield become a trademark feature across every product, and the iconic red and gold is a standout element that visually unites the range. The design is bold and simple, as to make consistent impact across the entire Ringnes family of today and the future.

Credits

Paul Drake - Founder & Creative Director

Justin Banks - Design Director

Dan Salter - Production Manager

Fiona Florence - Client Services Director

Debbie Asbury - Account Director