Hola: advert-top-1 by J. Walter Thompson Taipei

To get consumers down to HOLA’s anniversary sale J. Walter Thompson Taipei decided to zero in on a niche market: intergenerational families living together in one home.

Across most of Asia, it’s the cultural norm for people live at home until they get married – and even then, it’s common for a young couple to stay on a few more years with one set of parents while they save up to buy a home of their own. This is underpinned a strong cultural acceptance - and even preference - for multigenerational family homes.

But the time to fly the nest eventually arrives – and often with mixed emotions. HOLA chose to focus on those families with a two-part online content film that shows the same story from two different viewpoints: the young couple and the parents, who both are incredibly comfortable with the current setup yet are missing out on intimate moments with their own spouse because of the ubiquitous presence of the other two.